In co-operation with the Association of P.R. Agencies, Siemens has initiated an original Code of Ethics in the area of public relations:

Code of Ethics of Public Relations

Being aware of the importance of ethical principles in the area of communication, and in an effort to achieve the highest possible transparency, we bind ourselves to comply with the basic standards mentioned below in this Code:

  • To create and protect the good name and professional reputation of public relations;
  • To support open communication and the free flow of information;
  • To respect the rules of entrepreneurial ethics and other commonly respected moral rules;
  • To respect the rules of entrepreneurial ethics and other commonly respected moral rules;
  • To respect the confidentiality of information, preserve business secrets, and not abuse information that is not publicly known;
  • To respect agreed-upon contractual conditions;
  • To discourage publication of news-related information based on the volume of financial means invested into advertising;
  • To support the free choice of clients to select any P.R. subject active on the market for co-operation, even without a tender, if the legislation allows us to do so, and not announce tenders pro forma;
  • To support and work further on the higher transparency and objectivity of tenders;
  • To work with true and exactly worded information, so that the beneficiaries are not misled, and not deliberately distort the origin of information;
  • To discourage a corrupt environment;
  • To refuse an order or assignment, should it be against the principles of the Code of Ethics;
  • To define P.R. goals in such a way that the expectations are clear in advance, to strive for their fulfilment and at the same time prevent accepting commitments that cannot be met.